April 29, 2014

Billing Blindspots - Look Both Ways

Learning from your past is critical in planning your future.

How do you plan for the future? Many experts suggest that the simplest way to start is to understand where you have been, determine where you want to be, and connect the dots.

Sounds easier than it is. Or does it?

Metrics and tracking can mean the difference between understanding your success or failures – and repeating the past. Reporting, trends, click-throughs, and actual data are insights into the behavior of your buyers and subscribers. After all, it is all just basic psychology of purchasing, right?

As your e-commerce partner, your payment platform should have loads of data available at the click of a button, as well as integration tools to tie seamlessly into other web tools for your website traffic. Financial, payout, subscription, and consumer data are vital to a healthy system and a healthy merchant account – as well as key to retaining a solid base of customers on your site.

CCBill has a library of tools designed to provide an unquestionable understanding of your account:

·         Real-Time Reporting on Almost Everything - You already have access to your past and current transaction history, but the CCBill system has hundreds of reports on a variety of segments. Detailed consumer reporting, affiliate tracking and trending, chargeback and account health, forecasted sales for your site, and COMING SOON, direct comparisons of timeframes for trending and analysis of your past and future. All available in real-time, all available to drill down to the specific details, all downloadable for additional analysis and review.

·         Real-Time Reporting on Your Member/Buyer Base - Complete member lists by location, purchase history, transactions, and much more are always available in our system to use for analysis or even for additional marketing efforts.

·         Real-Time Analysis on Your Merchant History - CCBill’s reporting system securely holds a decade of our merchant transaction history and can be tailored to specific timeframes and periods for historical comparison. There’s a lot of data in there – and all available for any CCBill merchant.

·         Integrated Google Analytics – the combination of CCBill’s detailed metrics and the power of Google Analytics on your site combine to provide a complete view of your traffic, origins, and campaigns to understand what works and what doesn’t. It provides one of the most complete snapshots of your traffic on a website in the industry – and how it can directly convert to revenue. Just add your Google Analytics to your CCBill account, and track your success.

Much more than a payment processor, CCBill is an e-commerce platform which includes the largest menu of reports available to understand where you have been – and where you are going. By leveraging CCBill’s ever-growing library of reports, you can use knowledge to plan toward new and better business.

CONNECT THEM WITH VALUE. Don’t know how to use these tools? It’s okay. Contact our 24/7 Client Support Specialists for help getting up to speed with any of our exclusive reports at clientsupport@ccbill.com.

Don’t have an account with CCBill yet? Our sales executives can get you started using the proven leader in taking payments online. You can also call them directly at 855-4-CCBILL.