500 Million consumer with bank accounts doesn't sound like Alternate Payments to us.
With the stabilization and unification of the European banking system to SEPA (Single Euro Payments Area), Direct Debit options for European customers opens up to a substantial new market with dozens of new countries with consumers.
The expansion of our Direct Debit options to include SEPA is significant for a couple of reasons. First, it provides merchants with a reliable and trusted payment processing service that they can use to reach literally hundreds of millions of consumers. Second, for the past several years the European market has been growing in terms of generating online business while at the same time not having a common purchase methodology between the region’s countries. With this release, the growth possibilities to include any consumer with a bank account are something any merchant can now consider.
And... it is added easily.
It works in a similar fashion to our EU Debit options that have been in place for consumers in Germany, Austria, and The Netherlands, in which the consumer simply makes a specialized bank transfer payment to the merchant, and performs an electronic signature to authorize it. It is perfect for recurring transactions and cross-sales alike.
If you already have EU Debit enabled on their account, the SEPA Direct Debit payment option is automatically available by country - you just need to make sure that you have a debit form activated.
If you don't have it enabled or active - just call the Merchant Support team at (800) 510-2859 or email them at firstname.lastname@example.org.