April 14, 2015

Same Old E-Commerce? Not Even Close.

 When did payment processing become all about rates?
  • Was it a few years back when a recession hit the U.S. economy?
  • Was it always about rates?
Are times changing?
  • Are merchants finding increased value in third-party payment processing providers?
  • What impacts are the new and different ways consumers are buying having on how merchants are incorporating payments into their business either empowering or limiting the growth of the industry?
Where is the billing/processing industry headed?

The Past
During the heydays of the late 90s and early 2000s, payment processing was starting to get its legs underneath it and taking off with the rest of the online world. There was little doubt that the need was there as consumers were becoming accustomed to making purchases for online content. And while those early days were not all shiny and pretty as we tend to remember, the relationship between the webmaster and the e-commerce provider was a partnership which provided a significant value to the online business. Generally speaking businesses were achieving positive results and growing.

And then 2008 rolled around and a recession started to hit the U.S. economy, which escalated into a global economic slump. As a natural reaction to tightening sales, businesses started taking a look at any way to keep their incomes stable, with an obvious path being that of reducing the costs of doing business.  During this time period, as consumer wallets were getting tighter, the advertised rates for payment processing became an easy part of their business to look at.

But price is not necessarily cost.

During this time of tightening, we also saw a change in the overall online commerce business. Consumers got smarter with using online commerce. Financial institutions cracked down on deceptive practices and age-old scams in the adult arena, as well as tightening card restrictions on certain types of business models. Global markets and payment options opened up in new corners of the world. Markets for online content expanded exponentially as more consumers in more markets accessed content from any device, anywhere.

Did the move to cheaper options with fewer features fuel the move of consumers to a faster, easier and often free experience?

The Future
Any way you look at it, e-commerce has had a meaningful shift in the direction of the consumer experience. And done so quickly. Just in the past few years we have seen the rise of mobile. People are increasingly on the go. They want access to content from where ever they are, on whatever device they happen to have on them at that moment.

But that consumer is different now. And the webmaster is an established business owner now. In order for the adult site to survive today, it requires an all-inclusive checkout, tailored to millions of people in hundreds of countries. A business needs to adapt to short attention spans and multiple devices with a variety of formats. The business needs to adapt quickly to changing regulatory issues, global fraud trends and data security issues. 

Services cost. With so many options for accessing content, one corresponding question businesses and merchants should ask themselves is, how am I going to provide payment options that will work for all of them?  How am I going to manage all of this myself?

But What Does This Mean?
The view is often murky at best when trying to determine just what the next big thing is going to be in online payments. So whether you choose a low-cost merchant offering or feature-rich inclusive processing solutions – the consumer has to be the priority in order to continue to reach a saturated market. The good news is, no one has to go at it alone. There are plenty of e-commerce partners ready and willing to help out. And while developing a business plan is something nearly any merchant undertakes, one thing that can sometimes be a bit overlooked, or maybe even taken for granted, is the payment processing system/solution. 

Particularly if the only question being asked is ‘what are the rates’? You have to look at the consumer experience management and ask the bigger question: ‘what are the costs?’ and “what are the cost to the business if we don’t offer the best consumer experience.”

Two-way streets.
Transactions, by their nature, are two-way streets. There is a buyer and a seller. That same logic can be applied to e-commerce. There is a merchant/business and a partner/provider. To really succeed into the next decade and beyond, it’s time to invest in the consumer. Partner with your e-commerce provider – whoever it is – to not only learn what’s new, but also to develop strategies. As we go into the future of adult online entertainment, we can learn and evolve to embrace the new, the picky, and the erratic consumer to drive new sales and expand the business even more.

It is definitely not the same old e-commerce. It’s a new game.  

So what do you think?

February 25, 2015

We Hope to Virtually Meet You

CCBill is proud to attend and be a sponsor of the 4th Annual Adult Entertainment Virtual Convention (AEVC) that starts on Wednesday, February 25 and runs through Saturday, February 28. It is the latest way to get together with the CCBill sales team in a central location without leaving your home or work.

Just look for our team in their CCBill shirts at the show in the speaking sessions, on the show floor and at the closing party. We look forward to seeing you there!

Here are the attendees on the CCBill Teams for sales and marketing from 2013 posing for a photo at out booth. From left to right: Gary, Mili, Laurie, Jeff, Paul and Renee.

January 14, 2015

A Big Thank You!

At the Cybersocket Web Awards held last night, our company was honored to take home the Best Billing Company award.

Thank you to everyone that makes CCBill the award-winning company it is. This award would not be possible without the hard work of our employees and our merchants. Recognitions like this are a testament to those efforts and our merchants, and we are proud to be known throughout our industry as a leader, and an award winner.

December 10, 2014

Expert Gay Business Panel at XBIZ 360 Hosted by Cybersocket

XBIZ 360, being held January 13-16, 2015, will present a panel of top gay industry leaders. This panel will be hosted by Morgan Sommer, co-founder of Cybersocket magazine, who will moderate with the purpose of bringing attention to some important gay adult entertainment issues.

CCBill's own Gary Jackson, VP of Sales, is honored to be a part of the panel and looks forward to discussing this segment of the industry. Other panelists include Michael Lucas of Lucas Entertainment, Trenton Ducati, Douglas Richter of XCams, Brent Aldon of Aneros, Keith Miller of Helix Studios and director/producer ChiChi LaRue.

If you will be at XBIZ 360, you can attend this session, titled "A Gay Porn Master Class," at 3pm on January 15.

Experts will discuss:

  • Recruitment
  • Model management 
  • Content production 
  • Marketing 
  • Other general industry business
For more information, visit XBIZ360.com.

December 5, 2014

CCBill XBIZ Gay Panel

CCBill set to be a part of A-List Gay Business Panel at XBIZ 360

The January business events are coming up soon, and as part of a big week in Los Angeles with Cybersocket Awards, XBIZ 360, as well as Internext in Las Vegas, CCBill will be a participant in a number of educational panels, including a master class for gay industry issues on January 15, 2015 at 3 p.m.

Panelists include Michael Lucas of Lucas Entertainment, Trenton Ducati, Douglas Richter of XCams, Gary Jackson of CCBill, Brent Aldon of Aneros, Keith Miller of Helix Studios and director/producer ChiChi LaRue, and the panel will be moderated by Morgan Sommer of Cybersocket.

The panel comprises some of the top experts in the gay space with specific knowledge of recruitment, model management and content production, as well as marketing and general business, which is where CCBill fits in.

It promises to be a lively panel - and possibly some good fashion - so we hope you can join us...

XBIZ360 runs from January 13 - 16, 2015 at the Andaz Hotel in Hollywood.

CCBill honored with four Cybersocket Awards Nominations

It has been an exciting year here at CCBill, and to top off the year, we are honored to be nominated along with many of our peers and customers for four Cybersocket WebAwards. The web awards are arguably the best networking event of the year for the gay online adult entertainment, and this year should be no different. CCBill is also excited to support Morgan and the team at Cybersocket and sponsor what should be a very fun night.

We were happily surprised with four nominations this year from the industry:
Company of the Year: CCBill
Best Billing Company: CCBill
Best Hosting Company: Cavecreek
Businessperson of the Year: Gary Jackson

Additionally, we are even more thrilled to see so many of our customers and friends in the nominations: from industry resources like XBIZ, AVN, YNOT, GFY, and GayDemon, to support organizations like Free Speech Coalition and ASACP – it was good to see so many people who do good work in our market being recognized for their efforts.

The list of CCBill customers is extensive in the awards, and we are proud to support some of some of the best production in the industry:
All Australian Boys, Badpuppy, Bel Ami Online, Cazzo Club, Chaos Men, Citiboyz, Cocksure Men, Corbin Fisher, Dirty Boy Video, Dirty Tony, Dominic Ford, Factory Video Productions, Helix Studios, Jet Set Men, Kristen Bjorn, Lucas Entertainment, Lucas Kazan Productions, Menatplay, Phoenixxx, Sean Cody, Suburban Boys, William Higgins, You Love Jack, MassageM4M…to name a few.

Voting closes on December 5, so we hope you can take a moment and vote your choice here. And then we hope to see at the awards show itself on January 13, 2015.

July 29, 2014

A+: Accredited by the Better Business Bureau

CCBill is proud to announce our status with the Better Business Bureau as an accredited business.

The BBB accreditation standards include recognition of our commitment to make a good faith effort to resolve any consumer or merchant complaints, and stand by our quality of service for both our merchants and their customers who purchase from their site using CCBill.

CCBill works hard to ensure that we are meeting these standards and supporting the merchant, as well as the consumer relationship. As a payment processor for thousands of online merchants, CCBill is unique in how we manage any incoming communications on accounts, and we provide direct billing and user support for the customers of those merchants. CCBill’s 24/7 support balances the needs of the merchant’s business with the protection of the consumer’s transactions and billing issues.

The BBB accreditation is based on several factors including the length of time CCBill has been operating, the number of complaints filed with the BBB, our responses to those concerns and resolution of those issues shared with us.

Check out our rating at the BBB website.